STARTING WITH ‘WHY’
You may have seen Simon Sinek’s TED talk or read his book ‘Start With Why’. The core idea is that the ability of a company to clearly articulate WHY they are in business (rather than just describing WHAT they do) can guide both
You may have seen Simon Sinek’s TED talk or read his book ‘Start With Why’. The core idea is that the ability of a company to clearly articulate WHY they are in business (rather than just describing WHAT they do) can guide both