Author: Frontera Group

You wake up. You reach for your phone. You scroll through your Facebook feed, liking that cat-in-a-box video, while posting a photo of your breakfast on Instagram. This is life in 2017. And it’s generating an enormous amount of data

It’s January – so what does 2018 have in store for us in healthcare? Here are two topics that piqued our interest: Artificial intelligence AI needs no introduction – and its opportunities in healthcare are enormous. In the upcoming year, AI will continue to

Health apps.  mHealth. Starting off as buzzwords less than 10 years ago, health-based mobile phone applications have now become commonplace. With the number of health apps doubling between 2015 to 2017 to an astounding 318,500 apps now available in the US (a number

You may have seen Simon Sinek’s TED talk or read his book ‘Start With Why’. The core idea is that the ability of a company to clearly articulate WHY they are in business (rather than just describing WHAT they do) can guide both

"Branding is what lazy and ineffective marketing people do to occupy their time and look busy.” David Meerman Scott – Author of Real-Time Marketing and PR. It’s tempting to end this post there so I can get on with my ever-lengthening to-do-list

Our lives are complicated. We are all so busy. So any interaction with a product, process or communication should be devoid of complexity.  Our experience should be efficient and effortless. How enjoyable is it when we do something that has

All good marketing people know that when you work with anyone who is even slightly techy, there’s bound to be some sort of communication breakdown somewhere along the line. We’ve all been there: discovering late at night that the webpage you’d

When Michael Gove said, “I think people have had enough of experts saying that they know what is best,” he certainly hit a raw nerve. But, can any one really deny the shift towards populist news and views? And yet our