Without the patient voice, how close are we to the truth? How real is the picture that we have of the patient experience of a disease? If we don’t truly understand patients’ priorities and needs, how likely are we to engage them to be more actively involved in their health; to make better decisions and, ultimately, achieve better outcomes?

Listen to our panel of experts as they explore the power of the patient voice:

• How engaging patients is key to make them active participants in their health and help them live longer, healthier lives
• How to harness patient voices to deliver better communication strategies that drive brand differentiation
• How the patient voice in integral to developing mHealth tools that truly drive change in behaviour
• How technology can help capture the patient voice and understand their priorities and needs