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Modern patient segmentation


To make sure a patient intervention succeeds, we need to move away from a ‘one size fits all’ approach and towards segmentation – splitting the patient population into groups based on similar behaviours and then tailoring interventions to each of those segments.
Download our article to find out:
  • The different methods of segmenting and behavioural segmentation is the way forward
  • Why data is so important to set a strong foundation for interventions
  • How segmentation means patients get the care, education and support they need most
  • How pharmaceutical companies benefit as well as patients and the healthcare system