Patient centricity, patient focus, patients first – words that are on everyone’s lips these days. But what do they really mean? Where does the patient voice fit in? And what do we stand to gain by really listening to patients?

We spoke to patients, academics, Pharma, not-for-profit and industry professionals to find out the value of the patient voice. The power it holds to transform health outcomes, which benefits not only the healthcare system but also the pharmaceutical industry.

Download our white paper and explore:

• What people mean when they talk about patient centricity
• The benefits of listening to patients – for patients, Pharma and the healthcare system as a whole
• The challenges to capturing the patient voice and how technology can help deliver it
• How Pharma should evolve its practices to drive patient activation