THOUGHT LEADERSHIP

What’s wrong with
pharma profiles?

How do profiles lay the foundations for success when promoting and selling a drug?

Profiling gives us the information we need to tailor our interactions in order to achieve some degree of behaviour change.

This could translate to:

  • How we express ourselves when communicating – tone of voice, visual identity and story flow
  • What content to use, including messaging
  • Which channel to use, i.e., website, email, video, app
  • When to deploy our communication for maximise impact.
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