The trouble with profiles in pharma marketing is that they frequently – not always, but frequently – lack one fundamental thing – they forget that our targets are humans. Humans with irrational behaviours, beliefs and attitudes, just like the rest of us.
So how should we be segmenting to ensure maximal engagement?
Download our article to find out:
- The challenges with traditional pharma profiles – from those working in pharma
- Why we should be looking at why people behave the way they do if we want to change behaviour
- How we can use this information to develop tailored engagement plans