THOUGHT LEADERSHIP

Creative
intelligence

Why does pharma need creative intelligence?

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Freeing your imagination can fuel the abstract thinking that is sometimes needed to solve problems, new and old. And there other added benefits:

  • Flexing the mind drives the ability to think beyond the familiar, the usual
  • Successfully apply creative intelligence principles to solve problems, increases confidence when encountering unfamiliar challenges.
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FUELLING
CUSTOMER ENGAGEMENT

Five design directions that will drive engagement

What’s wrong with
pharma profiles?

How do profiles lay the foundations for success when promoting and selling a drug?