THOUGHT
LEADERSHIP

Be more
patient

How AI can help make pharma be more human?

Precision
medicine

Precision medicine is taking a huge leap forward, and as a result healthcare is transforming at full speed.

Narrowing the
gender health gap

The patient–doctor relationship is crucial to improving outcomes for women, including achieving faster diagnosis

Why we need
creativity in pharma

Many healthcare challenges that require invention beyond the familiar

Creative
intelligence

Why does pharma need creative intelligence?

FUELLING
CUSTOMER ENGAGEMENT

Five design directions that will drive commitment

What’s wrong with
pharma profiles?

How do profiles lay the foundations for success when promoting and selling a drug?

Optimising Patient
support programmes

Understand the impact of activating patients and involving HCPs in PSP creation

untangling
belief networks

How data science could be the key to changing health behaviour