gender health gap
The patient–doctor relationship is crucial to improving outcomes for women, including achieving faster diagnosis
Why we need
creativity in pharma
Many healthcare challenges that require invention beyond the familiar
Why does pharma need creative intelligence?
Five design directions that will drive commitment
What’s wrong with
How do profiles lay the foundations for success when promoting and selling a drug?
Understand the impact of activating patients and involving HCPs in PSP creation
How data science could be the key to changing health behaviour