THOUGHT LEADERSHIP

Creative
intelligence

Why does pharma need creative intelligence?

Freeing your imagination can fuel the abstract thinking that is sometimes needed to solve problems, new and old. And there other added benefits:

  • Flexing the mind drives the ability to think beyond the familiar, the usual
  • Successfully apply creative intelligence principles to solve problems, increases confidence when encountering unfamiliar challenges.
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FUELLING
CUSTOMER ENGAGEMENT

Five design directions that will drive engagement

What’s wrong with
pharma profiles?

How do profiles lay the foundations for success when promoting and selling a drug?