THOUGHT LEADERSHIP

Optimising Patient
Support Programmes

Understand the impact of activating patients and involving HCPs in PSP creation

There are three tenets to understanding and overcoming barriers to developing effective PSPs:

  1. Investigate – partner to understand both sides of the story, incorporating patient and HCP perspectives
  2. Co-create – activate patients and involve HCPs in creating a solution that addresses concerns
  3. Motivate – improving health outcomes might be everyone’s goal but the steps to reaching it will differ.
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untangling
belief networks

How data science could be the key to changing health behaviour

Why we need
creativity in pharma

Many healthcare challenges that require invention beyond the familiar