THOUGHT LEADERSHIP

Untangling
belief networks

How data science could be the key to changing health behaviour

Network analysis can help us to visually map people’s belief and attitudes about mental health.

  • Understanding motivational drivers of behaviour, such as beliefs, is key for changing health behaviour
  • Motivation is complex and can interact with cognitive, social and environmental factors
  • Network analysis can help us understand interrelated beliefs, attitudes and feeling and their effect on behaviour.
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Why we need
creativity in pharma

Many healthcare challenges that require invention beyond the familiar

Creative
intelligence

Why does pharma need creative intelligence?