THOUGHT LEADERSHIP

Optimising Patient
Support Programmes

Understand the impact of activating patients and involving HCPs in PSP creation

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There are three tenets to understanding and overcoming barriers to developing effective PSPs:

  1. Investigate – partner to understand both sides of the story, incorporating patient and HCP perspectives
  2. Co-create – activate patients and involve HCPs in creating a solution that addresses concerns
  3. Motivate – improving health outcomes might be everyone’s goal but the steps to reaching it will differ.
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