THOUGHT LEADERSHIP

Untangling
belief networks

How data science could be the key to changing health behaviour

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Network analysis can help us to visually map people’s belief and attitudes about mental health.

  • Understanding motivational drivers of behaviour, such as beliefs, is key for changing health behaviour
  • Motivation is complex and can interact with cognitive, social and environmental factors
  • Network analysis can help us understand interrelated beliefs, attitudes and feeling and their effect on behaviour.
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Why we need
creativity in pharma

Many healthcare challenges that require invention beyond the familiar

Creative
intelligence

Why does pharma need creative intelligence?