Be more
patient
How AI can help make pharma be more human?
Precision
medicine
Precision medicine is taking a huge leap forward, and as a result healthcare is transforming at full speed.
Narrowing the
gender health gap
The patient–doctor relationship is crucial to improving outcomes for women, including achieving faster diagnosis
Why we need
creativity in pharma
Many healthcare challenges that require invention beyond the familiar
Creative
intelligence
Why does pharma need creative intelligence?
FUELLING
CUSTOMER ENGAGEMENT
Five design directions that will drive commitment
What’s wrong with
pharma profiles?
How do profiles lay the foundations for success when promoting and selling a drug?
Optimising Patient
support programmes
Understand the impact of activating patients and involving HCPs in PSP creation
untangling
belief networks
How data science could be the key to changing health behaviour